Gran Malo “Maloween” Limited Edition
For Gran Malo's Halloween activation, I was tasked with developing a special edition bottle, "Maloween," that captured the spirit of the holiday while adhering to a tight dry goods budget.
The challenge was to create a highm impact, innovative design without the cost of new bottle molds or complex structural changes. My solution was a strategically redesigned label, centered on a custom black label with custom made ink that glows under black light. To enhance engagement, I incorporated hidden "Easter eggs" throughout the artwork, such as transforming the characters' campfire into a carved pumpkin and weaving other Halloween themed details into the scene. This approach maintained the brand's core assets through a holiday appropriate color scheme, resulting in a collectible edition that was both fun for consumers and authentic to the brand.
Casa Lumbre Spirits
Mexico City, Mexico, 2023