Gran Malo Spicy Tamarind Chili Powder
This project involved expanding the Gran Malo brand into a complementary food product: a Spicy Tamarind chili powder designed for rimming margarita glasses, seasoning snacks, or enjoying on its own.
My key challenge was to adapt the brand's bold, youthful identity for a dry-good item while carefully navigating the regulatory and ethical responsibility of avoiding any appeal to minors. The solution was a new label system that leverages Gran Malo's signature high contrast colors and illustrative style, but with a more mature, edgy tone. The typography and graphics are dynamic and bold, clearly communicating the product's intense flavor and aligning with the adult brand.
Casa Lumbre Spirits
Mexico City, Mexico, 2024