Tequila Defrente
This project involved a comprehensive, behind-the-scenes enhancement of Tequila Defrente’s luxury perception and functional durability packaging.
The challenge was to execute these significant upgrades including a new bottle, closure, and a re-engineered label without any visible alteration to the brand's familiar and successful aesthetic. The project succeeded in elevating the product's quality while making the extensive changes imperceptible to the consumer.
Casa Lumbre Spirits
Mexico City, Mexico, 2024