Contraluz 11:11
Contraluz 11:11 represents the pinnacle of the brand's portfolio, an exquisite reposado mezcal finished in cherry casks. The design challenge was to create a physical experience that matched the rarity and complexity of the 11:11 expression. We crafted a complete unboxing experience, beginning with a custom designed box that establishes its premium status.
The bottle itself was elevated with a protective black coating to preserve the liquid, while a meticulously applied black-on-black label creates a deeply elegant and tactile aesthetic. This deliberate monochromatic scheme allows the design to feel both precious and timeless, mirroring the sophisticated tasting journey within.
Casa Lumbre Spirits
Mexico City, Mexico, 2023