VMC Line Extension
VMC is a premium tequila based Ready-to-Drink brand featuring classic Mexican flavors like Hibiscus, Margarita, and Paloma. Effortlessly social, it's crafted for laid-back gatherings, bringing a touch of refined flavor to cookouts and parties..
I contributed to the final design and production of the initial three flavors that established the brand's vibrant market presence.
Following the successful launch, I led the design for the fourth flavor extension: Tamarind. The challenge was to maintain the brand's established visual identity while creating a distinct personality for the new variant. The resulting design captures the unique character of tamarind through a carefully considered color palette and visual treatment, ensuring seamless integration into the existing lineup while appealing to new consumer preferences
Casa Lumbre Spirits
Mexico City, Mexico, 2024