Gran Malo Jamaica
Gran Malo is a flavored tequila brand with a bold identity targeting a young, 18-25 year-old demographic. For the launch of their new Jamaica (Hibiscus) flavor, my role involved shaping the brand's expanding identity.
The challenge was to create a distinct visual identity for the new variant while maintaining strong cohesion with the existing core range. Using the established bottle, I designed a new label that visually distinguishes the hibiscus flavor from the flagship product. The result is a design that feels instantly recognizable as Gran Malo, yet clearly signals a new and vibrant addition to the lineup.
Casa Lumbre Spirits
Mexico City, Mexico, 2024