Contraluz Tequila
This project involved strategically expanding the established Contraluz mezcal brand into the tequila category. The goal was to create a new product that felt inherently part of the Contraluz family while establishing its own premium presence.
My role encompassed the complete redesign of the physical package. I led the adaptation of the brand's core visual elements onto a new, taller bottle, engineered to create a substantial size impression without sacrificing structural integrity. This presented a significant technical challenge, requiring close collaboration with engineers to ensure viability. The design was elevated through a careful selection of premium label materials, resulting in a tequila expression that honors the original brand's luxury aesthetic while confidently standing on its own.
Casa Lumbre Spirits
Mexico City, Mexico, 2024